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Membership Acquisition Dashboard
Columbia Association -- Marketing & Membership Intelligence
Source: Club Automation | Loading...
FY2025-26 | Layer 1: Sales Performance
Current Month
April 2026
Day 14 of 30
47% of month elapsed
Units Sold
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of
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goal
0
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Estimated Cash Sales
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of
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goal
0
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Month elapsed
Actual (ahead of PAR)
Actual (behind PAR)
PAR marker
Membership Composition -- Current Month
CA Resident vs. Non-Resident
Contract Type
Membership Size
Membership Type -- Current Month
Completed Months -- Rolling 3
FY2026 Unit Sales -- May 2025 through April 2026
Q1 May -- Jul
Q2 Aug -- Oct
Q3 Nov -- Jan
Q4 Feb -- Apr
Met goal
Below goal
Current month MTD
Total Active Memberships -- End of Month
Total active member count at end of each month. The number that drives monthly dues revenue.
* December shows an anomaly in Play membership EOM count (2,704 vs ~4,900 typical). Likely a data reclassification -- treat with caution.
Membership Flow -- Sales, Cancellations & Net Change
Each month shows gross sales, gross cancellations, and the net result. The net bar is the bottom line.
Gross sales
Cancellations (below zero)
Net growth
Net loss